![]() The percentage of players who returned to your game one day after playing the first time. The standard retention metrics calculated by Unity Analytics include: Day 1 Retention Mathematically, N-Day Retention is calculated as the number of people playing exactly N days after their first session, divided by the number of new users exactly N days ago. Unity Analytics calculates retention using the method known as N-Day Retention. The total number of sessions by all people playing on a given day. The average playing time of people playing on a given day. The cumulative playing time of all people playing on a given day. The average number of sessions per person playing on a given day.Īlso known as Average Number of Sessions per DAU. Calculated as the percentage of the Number of Users metric who are members of a specified segment. Typically only useful when combined with a segment. Users who have not played in more than 90 days are removed from the count. The cumulative number of unique players over the last 90 days. The PlayerPrefs file is deleted when a player uninstalls and then reinstalls your game (but not when updating). Note that if the PlayerPrefs file is cleared or deleted, then the player is counted as a new user the next time they launch the game. ![]() Unity records a persistent, randomized ID value to the PlayerPrefs and uses the id to identify returning players. Users who played your game for the first time. The number of players who started a session within the last 30 days. Always examine retention metrics as well. In other words, a steady DAU per MAU metric doesn’t mean high player engagement if players are leaving your game just as fast as they join. An influx of new players could mask the exit (churn) of existing players. Note that the metric includes both returning and new players. ![]() Also known as Sticky Factor in the analytics and game industries, this metric is often used as one estimate of player engagement. The percentage of monthly active users who play on a given day. A new session is counted when a player launches your game or brings a suspended game to the foreground after 30 minutes of inactivity.ĭAU includes both new and returning players. The Unity Analytics system anchors its days on Coordinated Universal Time (UTC), so the DAU figure counts players between 0:00 UTC and 24:00 UTC, no matter which timezone they are located in. The number of different players who started a session on a given day. More info See in Glossary System collects or computes the following metrics and displays them in reports on the Analytics Dashboard Overview and Data Explorer pages: Active Player Metrics: DAU The Unity Analytics A data platform that provides analytics for your Unity game. This glossary defines the metrics and terminology used by the Unity Analytics Abbreviation of Unity Analytics See in Glossary System and documentation. ![]()
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